MARKETING INSIGHTS

Follow the steps from 1 to 6 to add a new user to your Google Analytics reports. Keep in mind: There is a difference between a “Account”, “Property” and “View”. You may have multiple websites (a.k.a. Properties) setup under the…

Website visits from mobile phones have been increasing steadily over the past several years. The websites we manage for our clients average 40%-70% in traffic coming from people using mobile devices (which include smart phones and tablets). Not surprisingly, once…

The Consumer Barometer is a tool to help you understand how people use the Internet across the world. You can view research findings in beautiful charts and build your own analysis to understand how people use the Internet. Visit: https://www.consumerbarometer.com

Follow steps 1 to 4 in this screenshot when you need to add a new user to your WordPress website. Keep in mind: It might sound obvious, but make sure you set a strong password. WordPress websites are a common…

If you are running an online shop, then you must pay attention to customer service. In today’s competitive e-commerce world, an online shop that delivers poor customer experience will simply not survive. I see this happen over and over again. The online…

  As marketers and business owners, we typically put a lot of time, money and other resources into building a full-time marketing strategy. Yet we often neglect to have a closer look at conversion numbers. A recent article written by a usability…

Do you use video to connect with your customers? This infographic explores how online video impacts consumer purchase decisions and drives brand engagement for small businesses. Find out how your potential customers are consuming and reacting to video.

Read these Myths and Realities Think video is complicated and expensive? Well, think again! Video production tools and techniques have evolved over the past 5 years and nowadays there is little excuse left for not using this proven tool. Read…