Google Verification Pin

If you have recently requested to verify your business location listing on Google maps, then you were told to expect a postcard from Google. How does the Google postcard look like? See the image below – your postcard should look similar to this: It typically takes 1-2 weeks for this postcard to arrive.

How to add a User to Google Analytics

Follow the steps from 1 to 6 to add a new user to your Google Analytics reports.

Keep in mind:

  • There is a difference between a “Account”, “Property” and “View”. You may have multiple websites (a.k.a. Properties) setup under the same Account. Typically, you need to give access to a Property. So make sure you select this correctly (see Step 2 in graphic)
  • If you don’t want the new user to update or delete your settings, don’t select the “Edit” checkbox in the permissions dropdown (in Step 5)


Mobile / Responsive Website Design – No Longer Optional

Website visits from mobile phones have been increasing steadily over the past several years. The websites we manage for our clients average 40%-70% in traffic coming from people using mobile devices (which include smart phones and tablets). Not surprisingly, once we optimize a  website to be mobile-friendly, we typically see an immediate increase in click-through rates … Read more

Consumer Barometer

The Consumer Barometer is a tool to help you understand how people use the Internet across the world. You can view research findings in beautiful charts and build your own analysis to understand how people use the Internet. Visit:

How to Add a User to a WordPress Website

Follow steps 1 to 4 in this screenshot when you need to add a new user to your WordPress website.

Keep in mind:

  • It might sound obvious, but make sure you set a strong password. WordPress websites are a common target for hackers and spammers.
    • You should also install a security plugin, like “Limit Login Attempts”.
  • Set the appropriate “Role”. The role of “Administrator” has the capacity to erase your website. This is what WordPress says about each Role:
    • Subscribers can read comments/comment/receive newsletters, etc. but cannot create regular site content.
    • Contributors can write and manage their posts but not publish posts or upload media files.
    • Authors can publish and manage their own posts, and are able to upload files.
    • Editors can publish posts, manage posts as well as manage other people’s posts, etc.
    • Administrators have access to all the administration features.

Deliver Great customer service with Robin

If you are running an online shop, then you must pay attention to customer service. In today’s competitive e-commerce world, an online shop that delivers poor customer experience will simply not survive. I see this happen over and over again. The online business owners who just want to ‘wing’ customer service, rarely succeed. While those that provide personal … Read more

6 Ways to Boost Website Conversion

  As marketers and business owners, we typically put a lot of time, money and other resources into building a full-time marketing strategy. Yet we often neglect to have a closer look at conversion numbers. A recent article written by a usability expert, suggests a systematic approach to improving website conversion by following 6 simple steps. Read … Read more

Do you use video to connect with your customers?

Do you use video to connect with your customers? This infographic explores how online video impacts consumer purchase decisions and drives brand engagement for small businesses. Find out how your potential customers are consuming and reacting to video.

The Best Type of Web Design – Scientific Web Design

When we look at how top-500 companies (ex. Google, Amazon, eBay, etc) improve their websites, it’s striking how their practices have almost nothing in common with the way that most other companies do it. Their approach is perhaps best described as “Scientific Web Design.” Read this article, to find out how Scientific Web Design differs from most … Read more

Can’t decide regarding VIDEO to promote your business?

Read these Myths and Realities Think video is complicated and expensive? Well, think again! Video production tools and techniques have evolved over the past 5 years and nowadays there is little excuse left for not using this proven tool. Read the infographic below to learn interesting facts related to video use in business.

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