WEBSITE DESIGN

The aesthetic design of your website is one of the biggest leverage points for your business. Good design makes you more money.

Why? Because a good design creates a feeling of credibility for your company. And when people perceive your company as credible, they are more likely to buy from you.

The right combination of colors and images create powerful feelings inside your prospects. And it helps your “company brand” look one-of-a-kind.

Above all, a good website design makes it easy for people to learn about your offer and make a purchasing decision.

Steve Jobs famously said that “most people think that design is how it looks, but when you look closer you realise that design is really how it works”.

We agree. That’s why we use design as a tool to help you grow the bottom line of your business. That’s how we measure if it works.

Question: What do most people have on them all day – inside, outside, at home, at work, in bed (… and even in the bathroom)?

Answer: Their smartphones.

You see, by now most of your customers use smartphones to check messages and find ‘stuff’ on the web.  This ‘stuff’ includes your products and services.

You might be surprised, but many business owners already see that their websites are being viewed more often by people on smartphones than by people on regular computers.

It’s no wonder that many call this phenomenon the “Mobile Revolution”.

As a result, Google now ranks the quality of your website based on how well it works on mobile devices.

And that’s where the word “responsive” comes in.

Essentially, “responsive web design” is a way to build your website so it works well on different kinds of devices that your customers use. This means that you get one website and it can be easily viewed on phones, tablets, laptops, desktop computers and even modern TVs.

Why is responsive mobile website design important?

Because in today’s world most consumers in Canada and US learned to get everything fast. “Instant gratification” is part of our culture. So, when customers use their smartphones to find something, – they want to find it fast.

This gives you, the business owner, a great opportunity to cash in on the “instant gratification” factor. When they find you, you have a chance to connect with your customers anywhere they go.

And considering that 2 out of 3 people use smartphones (as of 2015) – its becomes clear that having a mobile-friendly website is now an indispensable asset for your company.

In your business there are common steps that your customers go through before they buy from you. These steps often look like this:

1. They realize they have a problem (Awareness)
2. They start looking for solutions (Research)
3. They compare options (Comparison)
4. They are ready to buy (Buying Decision)
5. They take actions after they buy (Post-Purchase Behavior)

The more expensive your product or service, the more time each step might take.

Here is the big shocker:

Generally, out of 100 people who visit your website, only 1 or 2 will be in the “Buying” stage. That means that only a tiny number of your website visitors are ready to buy what you sell.

What happens to the other 98% of your website visitors?

Well, the rest of the website visitors are “just looking”. They are still researching and comparing options. They are not ready to buy from you now.

Most websites are designed to loose these 98% of visitors. They don’t have a way to follow up with these visitors after they leave the website. So, when paying for website advertising, they actually waste 98% of the advertising money.

But your website doesn’t have to be like that. We use a better, proven way to build websites.

The answer is simple – give them what they are looking for… right now.

Since most of your website visitors are “researching” – they are looking for information to help them decide what to do next. (From “customer behaviour” perspective, they are looking to remove the “fear” of buying from you.)

At that moment, you have the opportunity to give them special information related to your field of expertise. Essentially, you have a chance to be perceived as an expert in your business.

It was proven that people trust those who they perceive as experts in their fields. So, when your website visitors begin to trust you, they are more likely to buy from you. (In other words, you remove fear by creating trust.)

As you know – there are millions of websites on the web. And in your particular market, there are likely hundreds or even thousands of competing websites.

How will people find your website among all this “competition”?

The answer is, website marketing. When we build a website, it’s important to promote it online.

There are 100’s of ways of marketing your website online. Which one is best for your company?

We developed a website marketing approach that works best for business owners.

The approach has 2 steps:

1) We integrate website marketing into the actual web design process.

Before building your new website, we find the top “words” that people use to look for your type of products and services on Google. (As you might know, Google is the #1 search engine where most people look for stuff online.)

We make recommendations on how to use these “keywords” inside your website. While building your website, we use special tools to setup website pages in a way that make it easier for Google to “see” your website.

2) We launch a marketing campaign.

The best way to do marketing for your company is to show your products and services to people who are already looking for you. We use a combination of Google Adwords and Facebook Ads to drive visitors to your website. We call it Targeted Marketing.

That’s not a problem because we will be working on the web design together with you all along. We make changes and revisions until you are 100% satisfied. How do we know that? Because over the past 15 years, all of our customers were fully satisfied with the final results.

Yes. Once we launch your new website, you will receive a secure login which will allow you to make changes to your website easily. Additionally, we will record a custom video training for you to show you how to update your website by yourself. Of course, we are available to help on an ongoing basis in case you require professional assistance.

Of course. We are available to provide ongoing updates and assistance with your web presence.   We have been serving business owners for over 15 years and our clients work with us over many years.

Not necessarily. Our professional designers can design a great looking logo as part of our website design service. Get more information about the graphic design and branding services.

Yes. Our professional copywriter can review, improve and write text for your new website. In fact, good content creation is a big part of our website design philosophy. We can design a great looking website, but without clearly written content your website might not perform well. We will talk about your website text content during our website planning meeting. You can book your meeting here.