If you are running an online shop, then you must pay attention to customer service. In today’s competitive e-commerce world, an online shop that delivers poor customer experience will simply not survive.
I see this happen over and over again. The online business owners who just want to ‘wing’ customer service, rarely succeed. While those that provide personal and quick customer service, grow to success.
In mid-June 2014 I got to hang out with the smart folks from Robin, an e-commerce customer service app. They celebrated their integration with Shopify at the Shopify office in Toronto.
If you are serious about succeeding with your online store, then take a look at Robin.