You already know that website visitors who don’t click – don’t convert! Your visitors can’t get through your checkout process or signup form without clicking at least one button. And that one button – like all of your buttons – can be improved on. But we fail to optimize calls to action for simple reasons … Read more
As a website owner, you can produce the best content in the world, but if it doesn’t break through the clutter and motivate your target audience to want to read it, it holds little value, no matter how well written it was, or how much time and effort you spent on developing, optimizing and distributing … Read more
The three main metrics that make up a keyword’s quality score are click-through-rate, ad relevance, and landing page relevance. Because they can be optimized directly within an Adwords campaign, click-through-rate and ad relevance are the focus for many PPC advertisers while, all too often, landing page relevance is disregarded altogether. Read the full article here
There’s no question that the Hummingbird algorithm is only the beginning of change in search optimization, but smart content creators can be prepared to thrive in this — and any — environment that may come in the future. This release is basically a platform that enables Google to better handle “conversational” search queries. Read full article
The most frequently asked question posed these days at events, webinars and new client meetings is “What is the best social media platform for my local business?” Research shows social channels are becoming more important signals in major search engine algorithms that affect the entire SEO and local search landscape. However, effective local and social … Read more
Video is becoming the preferred way for website users to understand your content, products and services. In a world of information overload, website visitors prefer graphical and animated content, as opposed to reading static text. View the graphic below for an overview of video usage statistics. You can click on the infographic to watch a … Read more
Panda squashed bad content. Penguin froze low-quality links. And now, did Hummingbird eat link building? Hummingbird wasn’t just another algorithm update. It was more a re-tooling, behind-the-scenes adjustment to make Google faster and smarter. And it most likely opens the door for a lot more change to come. Let’s take a look at what Hummingbird … Read more
If you’re like most bloggers, coming up with a blog posts could sometimes be extremely demanding, as you are required to discover fresh content regularly. And the same is true with posting on Facebook pages. Aside from running out of ideas, there is the challenge of getting your readers to engage with the content you … Read more
The colors that you choose for your company branding will have an affect on your businesses results in the future. Your customers interact with colors visually but tend to perceive them emotionally. As such, you will need to evaluate which colors are best suitable for your type of business industry. See the info graphic below … Read more
Remarketing is a way to show ads to users who have visited your website in the past. Imagine a potential customer, lets call him Joe, is visiting your website. He is browsing through your website’s pages and reading about your products and services. Then, he decides to contact you and give you the business. However, something … Read more
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