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Marketing Insights

The Best Type of Web Design – Scientific Web Design

When we look at how top-500 companies (ex. Google, Amazon, eBay, etc) improve their websites, it’s striking how their practices have almost nothing in common with the way that most other companies do it. Their approach is perhaps best described as “Scientific Web...

Can’t decide regarding VIDEO to promote your business?

Read these Myths and Realities Think video is complicated and expensive? Well, think again! Video production tools and techniques have evolved over the past 5 years and nowadays there is little excuse left for not using this proven tool. Read the infographic below to...

The 7 Musts of YouTube Marketing

Uploading videos to YouTube is easy - anyone can do it these days. But of course, simply adding videos to your YouTube channel doesn't guarantee they will get viewed. There are far more factors at play. The smart folks at Pixability studied the 100 top brands and how...

5 Tactics for Content Creators to Increase Content Consumption

As a website owner, you can produce the best content in the world, but if it doesn't break through the clutter and motivate your target audience to want to read it, it holds little value, no matter how well written it was, or how much time and effort you spent on...

Landing Page Improvement = High Adwords Quality Score

The three main metrics that make up a keyword’s quality score are click-through-rate, ad relevance, and landing page relevance. Because they can be optimized directly within an Adwords campaign, click-through-rate and ad relevance are the focus for many PPC...

Google’s Hummingbird Algorithm is Good News

There’s no question that the Hummingbird algorithm is only the beginning of change in search optimization, but smart content creators can be prepared to thrive in this — and any — environment that may come in the future. This release is basically a platform that...

How Local Businesses Should Tackle Social Media

The most frequently asked question posed these days at events, webinars and new client meetings is “What is the best social media platform for my local business?” Research shows social channels are becoming more important signals in major search engine algorithms that...

Video Takes Over The World [Infographic]

Video is becoming the preferred way for website users to understand your content, products and services. In a world of information overload, website visitors prefer graphical and animated content, as opposed to reading static text. View the graphic below for an...