5 Steps to Prepare Your Website for Holidays

Most of us decorate our homes and business for the holiday season, but are there things you need to do to get your website ready? You bet! Read below to learn about the steps you should take to prepare your website for the holiday season. List Your Customers’ Holidays Start by making a list of holidays … Read more

How Much Does a Website Cost?

If you own a business, you know you need a website.  Over 60%  of customers research products and services online before making a purchase, and the best way for them to learn about you is through your website.  But not just any website will do; you want one that is high quality, mobile friendly, and … Read more

Avoid These 7 Common Rip-Offs with SEO Services

Succeeding as a business in our modern world means having an online presence. And that means that your website needs to be easy to find. The best way to ensure your website isn’t in hiding is through Search Engine Optimization (SEO). What does that mean? In essence, SEO ensures that your website content has keywords … Read more

10 Must-Read Stats About Website Design

1) 40% of people will abandon a web page if it takes more than three seconds to load. (Source: Econsultancy) 2) 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. (Source: Keynote) 3) The change in a website bounce rate increases by 100% when a page takes 4 … Read more

You Don’t Need a Ferrari

Ferrari is a great car. But it’s not for everyone. That’s why you don’t see them too often on the roads. Wait… what does Ferrari have to do with web design and online marketing? Well, very often when I chat with business owners about their websites and online marketing strategies, they compare websites with cars. “We don’t need … Read more

Add Social Proof to your website

Social proof is one of the 6 influencing principles described in Robert Cialdini’s book “Influence: The Psychology of Persuasion” (it’s a must-read by the way). Cialdini’s studies found that social proof originates from people’s insecurities and the desire to do the “right thing.” Because people are guided by other people’s behavior, we can represent the … Read more

A Simple Guide to High Converting Landing Pages

A landing page is a web page with a one mission – to convince a visitor to take action. You must have seen many landing pages by now. There are landing pages for specific services, or specific products. Some landing pages ask you to fill out a form, some ask you to click a button. To check if … Read more

Google Verification Pin

If you have recently requested to verify your business location listing on Google maps, then you were told to expect a postcard from Google. How does the Google postcard look like? See the image below – your postcard should look similar to this: It typically takes 1-2 weeks for this postcard to arrive.

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