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MARKETING INSIGHTS

Better Life Therapy Website Launched!

We recently designed and launched a new website for Larry Lander from Better Life Therapy in Toronto. Better Life Therapy offers counselling services for individuals, couples and families that seek clarity in life. Even though this is a new location,…

A user interface is like a joke.

If you have to explain it, it’s not that good.

5 Steps to Prepare Your Website for Holidays

Most of us decorate our homes and business for the holiday season, but are there things you need to do to get your website ready? You bet! Read below to learn about the steps you should take to prepare your website…

How Much Does a Website Cost?

If you own a business, you know you need a website. Over 60% of customers research products and services online before making a purchase, and the best way for them to learn about you is through your website. But not…

What Does “Mobile-Friendly Website” Mean, and Why Does Your Website Need to Be Mobile?

As technology evolves, so does the way that we do business. Unfortunately, it is harder for small businesses to keep up with the rapid changes. Rather than embracing every new development the way larger business do, small businesses have to…

Avoid These 7 Common Rip-Offs with SEO Services

Succeeding as a business in our modern world means having an online presence. And that means that your website needs to be easy to find. The best way to ensure your website isn’t in hiding is through Search Engine Optimization…

10 Must-Read Stats About Website Design

1) 40% of people will abandon a web page if it takes more than three seconds to load. (Source: Econsultancy) 2) 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult….

You Don’t Need a Ferrari

Ferrari is a great car. But it’s not for everyone. That’s why you don’t see them too often on the roads. Wait… what does Ferrari have to do with web design and online marketing? Well, very often when I chat with business…

Add Social Proof to your website

Social proof is one of the 6 influencing principles described in Robert Cialdini’s book “Influence: The Psychology of Persuasion” (it’s a must-read by the way). Cialdini’s studies found that social proof originates from people’s insecurities and the desire to do…

A Simple Guide to High Converting Landing Pages

A landing page is a web page with a one mission – to convince a visitor to take action. You must have seen many landing pages by now. There are landing pages for specific services, or specific products. Some landing pages ask you…

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