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Marketing Insights

Effective E-mail Marketing

E-mail marketing comes in many forms, but the underlying idea is the same: promoting your business through e-mail. The most common way is a periodic newsletter. This serves as a great reminder for your customers and updates them on any new developments in your...

Why Now Is The Best Time to Get Into eCommerce

Time and again, statistics continue to show the tremendously rapid pace of ecommerce growth. According to the Pew Research Center, 72% of Americans now purchase products online, and that percentage grows with each day. Not surprisingly, 78% of all internet users say...

Using Video and YouTube for Business

Embrace the Video Statistics show that 99% of people prefer to watch a video rather than read text. Okay, I made that up - but you get the point. If a picture is worth a thousand words, a video with 24 pictures per second is worth... you can do the math. Videos are...

Facebook: A Powerful Tool for Business

You've certainly heard of Facebook and you may already have a profile - after all, more than 500 million others do. Facebook has grown into the largest social networking site on the web since its humble beginnings in 2004. Like other networking sites, Facebook allows...

How LinkedIn Can Help Grow Your Business

What is LinkedIn? LinkedIn is an online social networking website specifically designed for businesses and professionals. It is the largest such service in the world, with over 100 million members and an additional million new users every week. Founded in 2002, it has...

Maximizing Search Engines for Business with Local Listings

What are Local Listings? When a user makes a search, the engine will automatically group and list results that are in the user's local geographical area. These are called Local Listings and are also ranked. Generally, they appear near the top of the page, providing...

Growing Your Business With Twitter

What is Twitter? Twitter is a social networking tool that allows for real-time communication between users. You can post updates or messages in 140 characters or less (sometimes known as "micro-blogging") and your followers are instantly notified. This is a great way...

The Mobile Revolution: What Every Business Needs to Know

In the novel Time's Eye (co-written by two giants of science fiction Arthur C. Clarke and Stephen Baxter), the protagonist uses a cellphone that connects her with every part of the planet and provides her with, among other things, on-demand information about anything...