MARKETING INSIGHTS

What is LinkedIn? LinkedIn is an online social networking website specifically designed for businesses and professionals. It is the largest such service in the world, with over 100 million members and an additional million new users every week. Founded in…

What are Local Listings? When a user makes a search, the engine will automatically group and list results that are in the user’s local geographical area. These are called Local Listings and are also ranked. Generally, they appear near the…

What is Twitter? Twitter is a social networking tool that allows for real-time communication between users. You can post updates or messages in 140 characters or less (sometimes known as “micro-blogging”) and your followers are instantly notified. This is a…

In the novel Time’s Eye (co-written by two giants of science fiction Arthur C. Clarke and Stephen Baxter), the protagonist uses a cellphone that connects her with every part of the planet and provides her with, among other things, on-demand information about…