Succeeding as a business in our modern world means having an online presence. And that means that your website needs to be easy to find. The best way to ensure your website isn’t in hiding is through Search Engine Optimization (SEO). What does that mean? In essence, SEO ensures that your website content has keywords … Read more
There’s no question that the Hummingbird algorithm is only the beginning of change in search optimization, but smart content creators can be prepared to thrive in this — and any — environment that may come in the future. This release is basically a platform that enables Google to better handle “conversational” search queries. Read full article
Panda squashed bad content. Penguin froze low-quality links. And now, did Hummingbird eat link building? Hummingbird wasn’t just another algorithm update. It was more a re-tooling, behind-the-scenes adjustment to make Google faster and smarter. And it most likely opens the door for a lot more change to come. Let’s take a look at what Hummingbird … Read more
Remarketing is a way to show ads to users who have visited your website in the past. Imagine a potential customer, lets call him Joe, is visiting your website. He is browsing through your website’s pages and reading about your products and services. Then, he decides to contact you and give you the business. However, something … Read more
Search engines, such as Google and Bing, are fundamental tools in promoting your business online. There are three major factors to consider: search engine optimization, pay-per-click advertising and local listings. The merits of each will be explored in a three-part series. The first focuses on search engine optimization. What is Search Engine Optimization? Known as … Read more
What are Local Listings? When a user makes a search, the engine will automatically group and list results that are in the user’s local geographical area. These are called Local Listings and are also ranked. Generally, they appear near the top of the page, providing great exposure for your company. Best of all, the service … Read more
Do you own a website and know that it can do better?
Get the top 5 things you need to boost profitability of your company website in 2024. The internet is changing. Make sure you are ready.