Panda squashed bad content. Penguin froze low-quality links. And now, did Hummingbird eat link building?
Hummingbird wasn’t just another algorithm update. It was more a re-tooling, behind-the-scenes adjustment to make Google faster and smarter. And it most likely opens the door for a lot more change to come.
Let’s take a look at what Hummingbird means for the future of link building.