This is the second of a three-part series exploring the major elements behind using search engines for business. This week: pay-per-click marketing. What is Pay-Per-Click Marketing? PPC is an online advertising method that places a small, text-based ad on a search engine results page. You may have seen these while using a search engine, usually … Read more
Search engines, such as Google and Bing, are fundamental tools in promoting your business online. There are three major factors to consider: search engine optimization, pay-per-click advertising and local listings. The merits of each will be explored in a three-part series. The first focuses on search engine optimization. What is Search Engine Optimization? Known as … Read more
1. Good Design Makes a Great First Impression It takes just a twentieth of a second for a user to make a first impression regarding your website, according to research published in Behaviour and Information Technology. This first impression will set the tone for the rest of the user’s experience. Further research shows that it … Read more
Since its beginnings as an online diary in the 1990s, the ubiquitous web log, or “blog”, has grown enormously to take the world by storm. It has reshaped the face of journalism, played a monumental role in trend-setting and sparked an online revolution. There are now nearly 160 million blogs on the Web, some of … Read more
Internet telephony is perhaps today’s most important tool for small businesses. What is it? Exactly what it sounds like: telephone over the internet. With the furious pace of technological advance, internet phones have become highly efficient, affordable and ubiquitous. There are several companies that offer this service, most famously Vonage and Skype. Vonage acts just … Read more
E-mail marketing comes in many forms, but the underlying idea is the same: promoting your business through e-mail. The most common way is a periodic newsletter. This serves as a great reminder for your customers and updates them on any new developments in your business, whether it’s a new product, service or special offer. You … Read more
Time and again, statistics continue to show the tremendously rapid pace of ecommerce growth. According to the Pew Research Center, 72% of Americans now purchase products online, and that percentage grows with each day. Not surprisingly, 78% of all internet users say that online shopping is more convenient than traditional shopping. The reasons are clear: … Read more
Embrace the Video Statistics show that 99% of people prefer to watch a video rather than read text. Okay, I made that up – but you get the point. If a picture is worth a thousand words, a video with 24 pictures per second is worth… you can do the math. Videos are undoubtedly the … Read more
You’ve certainly heard of Facebook and you may already have a profile – after all, more than 500 million others do. Facebook has grown into the largest social networking site on the web since its humble beginnings in 2004. Like other networking sites, Facebook allows you to create a personal profile onto which you can … Read more
What is LinkedIn? LinkedIn is an online social networking website specifically designed for businesses and professionals. It is the largest such service in the world, with over 100 million members and an additional million new users every week. Founded in 2002, it has since grown into an online networking giant and is consistently cited as … Read more
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