MARKETING INSIGHTS

Remarketing is a way to show ads to users who have visited your website in the past. Imagine a potential customer, lets call him Joe, is visiting your website. He is browsing through your website’s pages and reading about your products…

This is the second of a three-part series exploring the major elements behind using search engines for business. This week: pay-per-click marketing. What is Pay-Per-Click Marketing? PPC is an online advertising method that places a small, text-based ad on a…

Search engines, such as Google and Bing, are fundamental tools in promoting your business online. There are three major factors to consider: search engine optimization, pay-per-click advertising and local listings. The merits of each will be explored in a three-part…

1. Good Design Makes a Great First Impression It takes just a twentieth of a second for a user to make a first impression regarding your website, according to research published in Behaviour and Information Technology. This first impression will…

Since its beginnings as an online diary in the 1990s, the ubiquitous web log, or “blog”, has grown enormously to take the world by storm. It has reshaped the face of journalism, played a monumental role in trend-setting and sparked…

Internet telephony is perhaps today’s most important tool for small businesses. What is it? Exactly what it sounds like: telephone over the internet. With the furious pace of technological advance, internet phones have become highly efficient, affordable and ubiquitous. There…

E-mail marketing comes in many forms, but the underlying idea is the same: promoting your business through e-mail. The most common way is a periodic newsletter. This serves as a great reminder for your customers and updates them on any…

Time and again, statistics continue to show the tremendously rapid pace of ecommerce growth. According to the Pew Research Center, 72% of Americans now purchase products online, and that percentage grows with each day. Not surprisingly, 78% of all internet…

Embrace the Video Statistics show that 99% of people prefer to watch a video rather than read text. Okay, I made that up – but you get the point. If a picture is worth a thousand words, a video with…

You’ve certainly heard of Facebook and you may already have a profile – after all, more than 500 million others do. Facebook has grown into the largest social networking site on the web since its humble beginnings in 2004. Like…