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Marketing Insights

Did Hummingbird Eat Link Building?

Panda squashed bad content. Penguin froze low-quality links. And now, did Hummingbird eat link building? Hummingbird wasn’t just another algorithm update. It was more a re-tooling, behind-the-scenes adjustment to make Google faster and smarter. And it most likely...

20+ Tips For Creating Interesting Facebook Content

If you’re like most bloggers, coming up with a blog posts could sometimes be extremely demanding, as you are required to discover fresh content regularly. And the same is true with posting on Facebook pages. Aside from running out of ideas, there is the challenge of...

How Logo Color Affects Business Results [INFOGRAPHIC]

The colors that you choose for your company branding will have an affect on your businesses results in the future. Your customers interact with colors visually but tend to perceive them emotionally. As such, you will need to evaluate which colors are best suitable for...

What is Remarketing and how can it help my website? [VIDEO]

Remarketing is a way to show ads to users who have visited your website in the past. Imagine a potential customer, lets call him Joe, is visiting your website. He is browsing through your website's pages and reading about your products and services. Then, he decides...

Growing Internet Marketing for Business with PPC

This is the second of a three-part series exploring the major elements behind using search engines for business. This week: pay-per-click marketing. What is Pay-Per-Click Marketing? PPC is an online advertising method that places a small, text-based ad on a search...

Maximizing Search Engines for Business with SEO

Search engines, such as Google and Bing, are fundamental tools in promoting your business online. There are three major factors to consider: search engine optimization, pay-per-click advertising and local listings. The merits of each will be explored in a three-part...

6 Reasons Why Good Design is Essential for Good Business

1. Good Design Makes a Great First Impression It takes just a twentieth of a second for a user to make a first impression regarding your website, according to research published in Behaviour and Information Technology. This first impression will set the...

Business Blogging – Rediscover a Wonderful Tool

Since its beginnings as an online diary in the 1990s, the ubiquitous web log, or "blog", has grown enormously to take the world by storm. It has reshaped the face of journalism, played a monumental role in trend-setting and sparked an online revolution. There are now...