If you own a business, you know you need a website. Over 60% of customers research products and services online before making a purchase, and the best way for them to learn about you is through your website. But not just any website will do; you want one that is high quality, mobile friendly, and … Read more
As technology evolves, so does the way that we do business. Unfortunately, it is harder for small businesses to keep up with the rapid changes. Rather than embracing every new development the way larger business do, small businesses have to be picky about the changes they choose to adapt. However, there is one that is … Read more
1) 40% of people will abandon a web page if it takes more than three seconds to load. (Source: Econsultancy) 2) 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. (Source: Keynote) 3) The change in a website bounce rate increases by 100% when a page takes 4 … Read more
Ferrari is a great car. But it’s not for everyone. That’s why you don’t see them too often on the roads. Wait… what does Ferrari have to do with web design and online marketing? Well, very often when I chat with business owners about their websites and online marketing strategies, they compare websites with cars. “We don’t need … Read more
A landing page is a web page with a one mission – to convince a visitor to take action. You must have seen many landing pages by now. There are landing pages for specific services, or specific products. Some landing pages ask you to fill out a form, some ask you to click a button. To check if … Read more
As marketers and business owners, we typically put a lot of time, money and other resources into building a full-time marketing strategy. Yet we often neglect to have a closer look at conversion numbers. A recent article written by a usability expert, suggests a systematic approach to improving website conversion by following 6 simple steps. Read … Read more
When we look at how top-500 companies (ex. Google, Amazon, eBay, etc) improve their websites, it’s striking how their practices have almost nothing in common with the way that most other companies do it. Their approach is perhaps best described as “Scientific Web Design.” Read this article, to find out how Scientific Web Design differs from most … Read more
You already know that website visitors who don’t click – don’t convert! Your visitors can’t get through your checkout process or signup form without clicking at least one button. And that one button – like all of your buttons – can be improved on. But we fail to optimize calls to action for simple reasons … Read more
The three main metrics that make up a keyword’s quality score are click-through-rate, ad relevance, and landing page relevance. Because they can be optimized directly within an Adwords campaign, click-through-rate and ad relevance are the focus for many PPC advertisers while, all too often, landing page relevance is disregarded altogether. Read the full article here
1. Good Design Makes a Great First Impression It takes just a twentieth of a second for a user to make a first impression regarding your website, according to research published in Behaviour and Information Technology. This first impression will set the tone for the rest of the user’s experience. Further research shows that it … Read more
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