The three main metrics that make up a keyword’s quality score are click-through-rate, ad relevance, and landing page relevance. Because they can be optimized directly within an Adwords campaign, click-through-rate and ad relevance are the focus for many PPC advertisers while, all too often, landing page relevance is disregarded altogether. Read the full article here
Remarketing is a way to show ads to users who have visited your website in the past. Imagine a potential customer, lets call him Joe, is visiting your website. He is browsing through your website’s pages and reading about your products and services. Then, he decides to contact you and give you the business. However, something … Read more
This is the second of a three-part series exploring the major elements behind using search engines for business. This week: pay-per-click marketing. What is Pay-Per-Click Marketing? PPC is an online advertising method that places a small, text-based ad on a search engine results page. You may have seen these while using a search engine, usually … Read more
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