FROM OUR BLOG

Category: PPC

Landing Page Improvement = High Adwords Quality Score

The three main metrics that make up a keyword’s quality score are click-through-rate, ad relevance, and landing page relevance. Because they can be optimized directly within an Adwords campaign, click-through-rate and ad relevance are the focus for many PPC advertisers…

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What is Remarketing and how can it help my website? [VIDEO]

Remarketing is a way to show ads to users who have visited your website in the past. Imagine a potential customer, lets call him Joe, is visiting your website. He is browsing through your website’s pages and reading about your products…

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Growing Internet Marketing for Business with PPC

This is the second of a three-part series exploring the major elements behind using search engines for business. This week: pay-per-click marketing. What is Pay-Per-Click Marketing? PPC is an online advertising method that places a small, text-based ad on a…

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