You Don’t Need a Ferrari

Ferrari is a great car. But it’s not for everyone. That’s why you don’t see them too often on the roads. Wait… what does Ferrari have to do with web design and online marketing? Well, very often when I chat with business owners about their websites and online marketing strategies, they compare websites with cars. “We don’t need … Read more

Add Social Proof to your website

Social proof is one of the 6 influencing principles described in Robert Cialdini’s book “Influence: The Psychology of Persuasion” (it’s a must-read by the way). Cialdini’s studies found that social proof originates from people’s insecurities and the desire to do the “right thing.” Because people are guided by other people’s behavior, we can represent the … Read more

Google Verification Pin

If you have recently requested to verify your business location listing on Google maps, then you were told to expect a postcard from Google. How does the Google postcard look like? See the image below – your postcard should look similar to this: It typically takes 1-2 weeks for this postcard to arrive.

How to Add a User to a WordPress Website

Follow steps 1 to 4 in this screenshot when you need to add a new user to your WordPress website.

Keep in mind:

  • It might sound obvious, but make sure you set a strong password. WordPress websites are a common target for hackers and spammers.
    • You should also install a security plugin, like “Limit Login Attempts”.
  • Set the appropriate “Role”. The role of “Administrator” has the capacity to erase your website. This is what WordPress says about each Role:
    • Subscribers can read comments/comment/receive newsletters, etc. but cannot create regular site content.
    • Contributors can write and manage their posts but not publish posts or upload media files.
    • Authors can publish and manage their own posts, and are able to upload files.
    • Editors can publish posts, manage posts as well as manage other people’s posts, etc.
    • Administrators have access to all the administration features.

Deliver Great customer service with Robin

If you are running an online shop, then you must pay attention to customer service. In today’s competitive e-commerce world, an online shop that delivers poor customer experience will simply not survive. I see this happen over and over again. The online business owners who just want to ‘wing’ customer service, rarely succeed. While those that provide personal … Read more

Why Small Businesses Cannot Afford To Pass Up On Internet Telephony

Internet telephony is perhaps today’s most important tool for small businesses. What is it? Exactly what it sounds like: telephone over the internet. With the furious pace of technological advance, internet phones have become highly efficient, affordable and ubiquitous. There are several companies that offer this service, most famously Vonage and Skype. Vonage acts just … Read more

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