Category: General

Launch of

We recently launched the website of Axia Health. Axia Health is a member of North York General Hospital, – it provides occupational health and disability related health services.  

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A user interface is like a joke.

If you have to explain it, it’s not that good.

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You Don’t Need a Ferrari

Ferrari is a great car. But it’s not for everyone. That’s why you don’t see them too often on the roads. Wait… what does Ferrari have to do with web design and online marketing? Well, very often when I chat with business…

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Add Social Proof to your website

Social proof is one of the 6 influencing principles described in Robert Cialdini’s book “Influence: The Psychology of Persuasion” (it’s a must-read by the way). Cialdini’s studies found that social proof originates from people’s insecurities and the desire to do…

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Google Verification Pin

If you have recently requested to verify your business location listing on Google maps, then you were told to expect a postcard from Google. How does the Google postcard look like? See the image below – your postcard should look…

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How to Add a User to a WordPress Website

Follow steps 1 to 4 in this screenshot when you need to add a new user to your WordPress website. Keep in mind: It might sound obvious, but make sure you set a strong password. WordPress websites are a common…

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Deliver Great customer service with Robin

If you are running an online shop, then you must pay attention to customer service. In today’s competitive e-commerce world, an online shop that delivers poor customer experience will simply not survive. I see this happen over and over again. The online…

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Why Small Businesses Cannot Afford To Pass Up On Internet Telephony

Internet telephony is perhaps today’s most important tool for small businesses. What is it? Exactly what it sounds like: telephone over the internet. With the furious pace of technological advance, internet phones have become highly efficient, affordable and ubiquitous. There…

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